Palo Alto, CA – Aug. 31, 2015 – Spotzot, a leading location-based mobile advertising platform with funding from investors including Foundation Capital, Cervin Ventures and Inventus Capital, has announced its acquisition by Valassis, a leader in intelligent media delivery. Valassis intends to use the acquisition of Spotzot to create a performance-based offering called Valassis Mobile Offers (VMO).
VMO is a platform designed to help drive mobile shoppers into stores by delivering personalized, on-the-go local offers. The service will help marketers deliver captivating in-store offers to high-intent shoppers, driving real performance and measurable results. The VMO platform reaches 36 million monthly mobile shoppers through direct partnerships with over 50 mobile shopping and rewards mobile applications. Existing Valassis omni-channel media and marketing platforms integrate seamlessly with the new VMO platform. Valassis integrates both online and offline promotions, driving results and providing clients with precise targeting, powerful insights and unparalleled reach.
“The addition of VMO supports the Valassis strategy of intelligent media delivery by driving purchase decisions through relevant digital and print offers. And as marketers look for a variety of channel and pricing strategies, we are adding an important, performance-based solution to our portfolio.” – Cali Tran, Digital President, Valassis
Woodside Capital Partners served as the exclusive financial advisor to Spotzot in this transaction.
Spotzot is the #1 source for monetization through in-store coupons and promotions from the top 1,000 retail chains, valid at 500,000 store locations in the US. Publishers can access Spotzot’s free APIs designed to support a wide range of smartphone, tablet and web-based shopping, search, game and other experiences. Spotzot is a rapidly growing network of 50 million high-intent mobile shoppers who regularly make their purchases offline at brick and mortar retailers. Spotzot reaches these shoppers by providing a location based in-app shopping service to high-traffic shopping, search and game applications. Spotzot provides a rich in-store shopping experience for retailers and brands where consumers can discover the hottest trends, best offers and coupons and find a store nearby.
Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. is a Valassis subsidiary and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., www.harlandclarkeholdings.com.
About Woodside Capital Partners
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies in the technology and life sciences sectors. With a strong track record in M&A, strategic partnerships and private placements, Woodside Capital Partners has been providing worldwide investment banking services since 2001, with leading domain experience in software, Internet services, electronic communications and materials, and healthcare. Woodside Capital Partners is headquartered in Silicon Valley, with an office in London. Securities offered through Woodside Capital Securities LLC, member FINRA/SIPC. For more information, please visit www.woodsidecap.com.