Palo Alto – November 23, 2020 – WCP is proud to announce that it acted as Exclusive Financial Advisor to Marketly on its acquisition by Corsearch, a portfolio company of Audax Private Equity.
The acquisition strengthens Corsearch Brand Risk & Performance™ offering through the addition of the Marketly team, which is trusted by leading media companies to safeguard their online content against piracy.
Copyrighted material is increasingly being sold and distributed online, which makes protecting this channel from piracy more important. For example, video streaming services have more than 600 million paid subscribers worldwide. In addition, the music, publishing, and gaming sectors all increasingly distribute online. Whereas these industries each generate billions in revenue, digital piracy threatens these revenue streams, as well as consumer willingness to pay for these products.
Corsearch’s acquisition of Marketly complements its existing brand protection service by providing search engine enforcement services to copyright owners in order to reduce piracy. Combining Marketly’s anti-piracy with Corsearch’s global data sets will allow businesses to centralize and streamline their brand protection operations and efficiently pinpoint high-profile infringer networks.
Corsearch CEO, Tobi Hartmann, said: “Marketly is a natural choice for Corsearch because its cutting-edge technologies and best-in-market results enhance our existing brand protection strengths. Adding anti-piracy to our suite of services means Corsearch will offer a truly integrated umbrella solution. It’s our mission to support customers through total brand protection.”
Marketly founder, Pulin Thakkar, said: “Corsearch is an ideal partner to expand how Marketly serves its customers. My team and I are honored to lead Corsearch’s anti-piracy offering with innovative technology solutions that deliver measurable impact for content creators and their businesses.”
For additional information about the transaction, please contact Ron Heller at email@example.com.
Corsearch’s Brand Risk & Performance™ solutions are revolutionizing how companies commercialize and protect their growth. Trusted by thousands of customers worldwide, Corsearch delivers data, analytics, and services that support brands to market their assets and reduce commercial risks. From IP clearance to brand protection, Corsearch provides a comprehensive program that enables businesses to secure brand value and thrive commercially. Behind the world’s best-known brands, there’s Corsearch.
Part of the fertile tech ecosystem of Silicon Valley, Marketly is an anti-piracy company driven by a culture of innovation. Frustrated by the lack of solutions to the multi-billion dollar problem of piracy, Marketly’s leadership team of innovators brought together experts in machine learning, AI, and anti-piracy to build one. This expertise and desire for cutting-edge technology has grown Marketly into a global organization dedicated to protecting assets and fighting online piracy.
About Audax Private Equity:
Audax Group is a leading alternative investment manager with offices in Boston, New York, and San Francisco. Since its founding in 1999, the firm has raised over $26 billion in capital across its Private Equity and Private Debt businesses. Audax Private Equity has invested over $6 billion in more than 130 platforms and over 900 add-on companies, and is currently investing out of its $3.5 billion, sixth private equity fund. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. With more than 250 employees and over 100 investment professionals, the firm is a leading capital partner for North American middle market companies. For more information, visit the Audax Group website at www.audaxgroup.com.
Woodside Capital Partners is the leading corporate finance advisory firm for tech companies in M&A and financings in the $30M-$500M segment. The firm has worked with the best entrepreneurs and investors since 2001, providing ultra-personalized service to select clients. Our team has global vision and reach, and has completed hundreds of successful engagements. We have deep industry knowledge and extensive domain experience in the following sectors: Autonomous Vehicles and ADAS, Computer Vision, Artificial Intelligence, Cloud/Enterprise Software, Cybersecurity, Digital Entertainment & Lifestyle, Health Tech, Internet of Things, Marketing Technology, Networking / Infrastructure, and Robotics. Woodside Capital Partners is a specialist in cross-border transactions, with extensive relationships among venture capitalists, private equity investors, and corporate executives from global 1000 companies. More about Woodside Capital Partners here.
Questions? Contact Katie Elizabeth, Head of Marketing, Woodside Capital Partners at firstname.lastname@example.org