Palo Alto, CA – May 15, 2016
As a follow-up to our original report, Digital Ad Tech: Growth, Disruption, and Consolidation (September 2014), this report updates the overarching themes of the AdTech sector – Mobile, Social, and Analytics, and also explores new topics of interest that have recently emerged – MadTech, Ad Blocking, Cross Device Targeting, Campaign Measurement, and Data-Driven Advertising. As we discuss on P. 22, we expect several strong industry dynamics will lead to continued and accelerating industry consolidation.
About Woodside Capital Partners
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies in the technology sectors, as well as institutional technology research services marketed as techView. With a strong track record in M&A, strategic partnerships and private placements, Woodside Capital Partners has been providing worldwide investment banking services since 2001 with leading domain experience in software, Internet services, electronic communications and materials. Securities transactions are offered through Woodside Capital Securities LLC, a registered broker-dealer and member of FINRA (www.finra.org) and SIPC (www.sipc.org), and through Woodside Capital Partners UK LLP, a financial services firm authorized and regulated by the FSA (www.fsa.gov.uk). Woodside Capital Partners International LLC, Woodside Capital Securities LLC, and Woodside Capital Partners UK LLP are affiliated companies. More info is available at www.woodsidecap.com._______NOTICE: No information herein is a recommendation that any particular individual should purchase or sell any particular security in any amount or at all, and is not a solicitation of any offer to purchase or sell from or to any particular individual.###Inquiries regarding this report:
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies in the technology sectors, as well as institutional technology research services marketed as techView. With a strong track record in M&A, strategic partnerships and private placements, Woodside Capital Partners has been providing worldwide investment banking services since 2001 with leading domain experience in software, Internet services, electronic communications and materials. Securities transactions are offered through Woodside Capital Securities LLC, a registered broker-dealer and member of FINRA (www.finra.org) and SIPC (www.sipc.org), and through Woodside Capital Partners UK LLP, a financial services firm authorized and regulated by the FSA (www.fsa.gov.uk). Woodside Capital Partners International LLC, Woodside Capital Securities LLC, and Woodside Capital Partners UK LLP are affiliated companies. More info is available at www.woodsidecap.com._______NOTICE: No information herein is a recommendation that any particular individual should purchase or sell any particular security in any amount or at all, and is not a solicitation of any offer to purchase or sell from or to any particular individual.###Inquiries regarding this report:
Ed Bierdeman, Managing Director
[email protected]
Ron Heller, Managing Director
[email protected]