Palo Alto – October 11, 2019 – WCP is proud to announce that it acted as exclusive financial advisor to KRT Marketing, a full-service recruitment advertising agency that provides large and growing organizations with talent attraction services across the globe, in its acquisition by Recruitics, a global data-centric recruitment marketing agency.

“We are thrilled to start the next chapter of the KRT story,” said Ryan Christoi, Managing Partner of KRT Marketing. “The synergies between our two companies make for an exceptional fit. We are combining two world-class teams who are relentless in their commitment to helping clients find the best talent for their most in-demand positions. We share the belief that our two great organizations will be undeniably stronger together.”

Mona Tawakali, Partner, KRT Marketing, and creator of the company’s award-winning performance marketing offering, added, “We’re excited to join forces with the team who pioneered programmatic advertising for talent acquisition. By leveraging our combined technologies, data and industry knowledge we can provide our clients with a truly unique and differentiated approach to programmatic job advertising to help them achieve their goals. This is going to be a game-changer for the industry!”

The acquisition combines the world’s two fastest growing recruitment marketing agencies to create the industry’s leading provider of talent attraction solutions for the Fortune 1000.

WCP served as KRT Marketing’s financial advisor for the acquisition on July 31, 2019.